Damien Souness

Damien Souness is Chief Experience Officer at Cipher Sports Technology Group, where he helps lead the strategy, product experience and content direction behind brands such as Dimers. With more than 20 years of experience across sports, digital publishing, and gaming, Damien specializes in creating trustworthy, data-driven content for sports fans.

His background spans editorial, audience growth, SEO, product and partnerships, with experience working for globally recognized sports and media brands including Formula 1, MotoGP, Racing.com and Goal.com. Damien focuses on making complex sports and gaming topics easier to understand through clear and accurate content.

He regularly works across emerging areas of the sports industry, including data and analytics, online gaming and, more recently, prediction markets, with a strong focus on transparency, credibility and audience trust.