bet365 Partners With BetGames to Expand Its UK Live Casino Offering

A new partnership between bet365 and BetGames gives UK players access to a broader selection of live dealer games. The casino operator is expanding its selection to include BetGames products, initially focusing on live roulette tables.

Key Information About This Partnership

We know bet365 ranks among the best online casinos for its massive selection of games, with more than 3,900 titles. Even TNT Sports gave the operator an 8.8/10 rating, which is as good as it gets. We also tested bet365 ourselves and found the operator very reliable, even offering 15-minute withdrawal speeds.

BetGames account team manager Denis Siz said the deal “marks a major milestone in the BetGames journey.”

• Gaming Provider: BetGames
• Casino Operator: bet365
• Market : United Kingdom
• Announcement Date: October 7, 2026
• Product: Live casino games

We wouldn’t classify bet365 as among the new casino sites since the operator has been around since 2000. With strong brand recognition and a player base of over 120 million users worldwide, bet365 is a powerhouse in the iGaming industry.

BetGames Under a Microscope

BetGames is an iGaming software provider that specializes in live dealer games. The company’s portfolio includes lottery, dice, and card-game formats, with a focus on live betting games.

Established in 2012, BetGames operates in Lithuania and employs over 250 people. The company is a B2B iGaming supplier, having introduced games such as Wheel of Fortune and Lucky 6 to the live dealer format.

BetGames offers its products in multiple markets beyond the United Kingdom, including Sweden and South Africa. The company can also succeed because it offers enhanced platform integration and omnichannel distribution, which is ideal for online and in-person gaming environments.

Why This Partnership Makes Sense

The partnership adds supplier variety for bet365, UK exposure for BetGames and more live content for players.

• bet365 expands its supplier network. Online casinos like bet365 are keen to incorporate games from new suppliers, especially for live content. More choices are always good for player retention and for attracting new players as well.
• BetGames enhances its presence. BetGames already supplies UK operators such as PartyCasino, and the bet365 deal adds another UK partner. BetGames says it will raise the brand’s visibility in the UK.
• There’s more product differentiation. Many live casinos rely on a small group of providers, such as Evolution, Pragmatic Play and Ezugi. With BetGames entering the picture, players have a broader frame of reference when choosing which live games to play.

What Happens Next

Now that the partnership is official, you can sign up for bet365 and explore every live dealer option by BetGames. As a new player, you can create an account, make a deposit, and play for real money on the spot. Plus, bet365 will offer you 500 free spins when you wager just £10.

But remember that this is just an initial rollout. Bet365 will continue to incorporate more live games developed by BetGames over time to assess how these new gaming products fit in with the casino’s current catalog.