Highlights
- Many sweepstakes casinos have partnered with celebrities to help promote their brands
- Using celebrities as ambassadors is one of the most effective marketing strategies
- Celebrities like Paris Hilton, Drake, and Amouranth are all ambassadors for various sweepstakes casinos
The sweepstakes casino industry is booming, and new sweepstakes casinos are emerging regularly. So, various brands are implementing various marketing tactics to attract people to their sweepstakes casino sites.
One marketing strategy sweepstakes casinos use is partnering with celebrities to get their brand name out there. This works well, as many top sweepstakes casinos have witnessed immense growth thanks to their partnerships with celebrity ambassadors. And let it be said that there are some sweepstakes casino ambassadors we were really impressed with during 2024.
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Before we get into the celebrities who have become sweepstakes casino ambassadors, let's look a little into how they help sweepstakes sites promote their brands.
Through video commercials
Mostly, these celebrities film over-the-top video commercials promoting a sweepstakes casino brand. These videos are then shown on their social media pages or YouTube channels. The sweepstakes casinos also upload the commercials on their own social media pages and YouTube channels. The appearance of these famous people in their commercials can solidify a brand’s authenticity, thereby attracting more new players.
Most celebrity ambassadors also heavily promote the sweepstakes casino sites they've partnered with on their own social media platforms. They usually do so through regular promo posts, or videos, where they mention the sweepstakes casino at every possible opportunity.
Through virtual or physical events
Sweepstakes casinos can also hold promotional events on social media, or sometimes at luxury land-based venues, with their celebrity ambassadors duly making an appearance. The attention the celebrities get during these events inevitably leads to more people paying plenty of attention to the sweepstakes casino brands too.
Pros and cons of using celebrities as ambassadors
- Draws attention towards the sweepstakes casino brands
- Solidifies a sweepstakes casino brand's authenticity
- Can lead to tons of new players joining the sweepstakes casino
- Celebrity scandals can have a negative impact on the brand
Celebrities who became sweepstakes casino ambassadors in 2024
Let’s take a look at some of the top celebrities who have partnered with sweepstakes casinos this year.
Paris Hilton
Iconic media personality and businesswoman Paris Hilton partnered with Wow Vegas as its brand ambassador earlier this year. If you visit the Wow Vegas sweepstakes casino website, you’ll see Ms Hilton’s face plastered almost everywhere on the website. She has actively promoted Wow Vegas on her Instagram (which has 26+ million followers) and also made a promo video that can be viewed on the Wow Vegas YouTube channel.
Drake
Hip-hop mogul Drake is another celebrity who jumped on the sweepstakes casino promotion bandwagon when he was signed up as the brand ambassador for Stake.us, one of the
top sweeps casinos. If you visit the Stake.us website, you’ll be greeted with a photo of Drake on the homepage. Aside from his picture being all over the website, Drake has also partnered with Stake.us to hold live streams and offer massive virtual currency giveaways.
Amouranth
Amouranth is an internet personality and Twitch streamer who is the latest celebrity figure to partner with a sweepstakes casino as its brand ambassador. Amouranth is now one of the brand ambassadors for the recently-launched PlayFame social casino. Amouranth holds live streams on her Twitch (which has over 6 million followers), where she films herself playing games at Playfame, and invites viewers to join her and try out the games for themselves.
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Besides getting celebrities to promote their brands, there are other marketing strategies sweepstakes casinos use. Let’s briefly talk about those next.
Social media has become a transformative marketing tool for many sweepstakes casinos. It’s hard to find a sweepstakes casino without a page on at least one social media platform. Aside from featuring famous people promoting their brands, sweepstakes casinos also frequently post about the games they offer, plus their bonuses and promotions. They also hold competitions and giveaways that attract new and existing players, to further increase their brand visibility.
Most sweepstakes casino sites send their existing players frequent promotional emails, mostly about their games. They also offer exclusive bonuses via email, which they mention on their websites to convince players to subscribe to their email list.
Blogging is another marketing strategy many sweepstakes casinos have implemented. Most sweepstakes brands now feature blogs on their websites about upcoming games, bonus offers, and more. Some go a step further and include guides to playing specific games on their sites, and so on. In turn, this helpful content serves to increase brand awareness.
Another effective but overlooked marketing strategy for sweepstakes casinos, is their bonus offers. If we were to ask, many individuals mostly join a sweepstakes casino because of its bonuses. With this in mind, most sweepstakes casinos focus mostly on their bonus offers when promoting their sites on social media channels.
There you have it: the celebrity ambassadors who have made their mark in the sweepstakes casino industry. The use of celebrities as ambassadors is a highly effective marketing strategy, and we are sure to see many more sweepstakes casinos heading in that direction. We can’t wait to see which celebrity will become a sweepstakes casino star next year!
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