Celebs Galore: Sweeps Brand Ambassadors We Fell In Love With in 2024

The sweepstakes casino industry is booming, and new sweepstakes casinos are emerging regularly. So, various brands are implementing various marketing tactics to attract people to their sweepstakes casino sites.

One marketing strategy sweepstakes casinos use is partnering with celebrities to get their brand name out there. This works well, as many top sweepstakes casinos have witnessed immense growth thanks to their partnerships with celebrity ambassadors. And let it be said that there are some sweepstakes casino ambassadors we were really impressed with during 2024.

Claim your RealPrize casino bonus

Social Casino Promo

4.9/5

625K Golden Coins + Up to 125 SC FREE + 1250 VIP Points

Welcome Offer

|

18+, Other T&Cs Apply

Open Real Prize

Get Bonus

How do celebrities help sweepstakes casinos promote their brands?

Before we get into the celebrities who have become sweepstakes casino ambassadors, let's look a little into how they help sweepstakes sites promote their brands.

Through video commercials

Mostly, these celebrities film over-the-top video commercials promoting a sweepstakes casino brand. These videos are then shown on their social media pages or YouTube channels. The sweepstakes casinos also upload the commercials on their own social media pages and YouTube channels. The appearance of these famous people in their commercials can solidify a brand’s authenticity, thereby attracting more new players.

Through social media promos

Most celebrity ambassadors also heavily promote the sweepstakes casino sites they've partnered with on their own social media platforms. They usually do so through regular promo posts, or videos, where they mention the sweepstakes casino at every possible opportunity.

Through virtual or physical events

Sweepstakes casinos can also hold promotional events on social media, or sometimes at luxury land-based venues, with their celebrity ambassadors duly making an appearance. The attention the celebrities get during these events inevitably leads to more people paying plenty of attention to the sweepstakes casino brands too.

Pros and cons of using celebrities as ambassadors

• Draws attention towards the sweepstakes casino brands
• Solidifies a sweepstakes casino brand's authenticity
• Can lead to tons of new players joining the sweepstakes casino

• Celebrity scandals can have a negative impact on the brand

Celebrities who became sweepstakes casino ambassadors in 2024

Let’s take a look at some of the top celebrities who have partnered with sweepstakes casinos this year.

Paris Hilton

Iconic media personality and businesswoman Paris Hilton partnered with Wow Vegas as its brand ambassador earlier this year. If you visit the Wow Vegas sweepstakes casino website, you’ll see Ms Hilton’s face plastered almost everywhere on the website. She has actively promoted Wow Vegas on her Instagram (which has 26+ million followers) and also made a promo video that can be viewed on the Wow Vegas YouTube channel.

Drake

Hip-hop mogul Drake is another celebrity who jumped on the sweepstakes casino promotion bandwagon when he was signed up as the brand ambassador for Stake.us, one of the top sweeps casinos. If you visit the Stake.us website, you’ll be greeted with a photo of Drake on the homepage. Aside from his picture being all over the website, Drake has also partnered with Stake.us to hold live streams and offer massive virtual currency giveaways.

Amouranth

Amouranth is an internet personality and Twitch streamer who is the latest celebrity figure to partner with a sweepstakes casino as its brand ambassador. Amouranth is now one of the brand ambassadors for the recently-launched PlayFame social casino. Amouranth holds live streams on her Twitch (which has over 6 million followers), where she films herself playing games at Playfame, and invites viewers to join her and try out the games for themselves.

Get your Stake.us bonus today!

Social Casino Promo

4.6/5

25 Stake Cash + 560K Gold Coins + 3.5% Rakeback

Welcome Offer

|

21+, Other T&Cs Apply

Copy

Get Bonus

Other ways sweepstakes casinos promote their brands

Besides getting celebrities to promote their brands, there are other marketing strategies sweepstakes casinos use. Let’s briefly talk about those next.

Celeb ambassadors are here to change sweepstakes casino promotions

There you have it: the celebrity ambassadors who have made their mark in the sweepstakes casino industry. The use of celebrities as ambassadors is a highly effective marketing strategy, and we are sure to see many more sweepstakes casinos heading in that direction. We can’t wait to see which celebrity will become a sweepstakes casino star next year!

Take advantage of the Megabonanza bonus now!

Social Casino Promo

4.4/5

150% First Purchase Offer: Up to 600K Gold Coins + 303 SC FREE

Welcome Offer

|

21+, Other T&Cs Apply

Copy

Get Bonus

To make sure you get accurate and helpful information, this guide has been edited by Jason Bevilacqua as part of our fact-checking process.