Sweepstakes Gaming: How are Sweepstakes Casinos Changing the US Gaming Landscape in 2024?

Written by Damien Souness, Chief Innovation Officer

Updated on May 10, 2025

Highlights

Sweepstakes casinos offer a free way to play your favorite casino-style games
Play for free using Gold Coins and Sweeps Coins
Redeem Sweeps Coin winnings for real prizes

If you have cast even a cursory glance over the US iGaming world over the last few months, you will probably have become aware of the slow but steady rise of sweepstakes casinos.

These increasingly popular platforms are changing the face of gaming, thanks in no small part to their distinctive model of operation. This model allows players to enjoy a plethora of much-loved slots and other casino games without having to make a real money purchase or engaging in any real money gaming.

Instead, the casinos provide players with virtual currencies upon signing up - generally Gold Coins and Sweepstakes Coins, which their new members can then use to experience an immersive gaming experience.

Of course, there is a lot more to it than that, so let’s roll up our sleeves and prepare to absorb the exciting nuances of sweepstakes casinos and discover why they are having such a significant impact in the US.

What characterizes a sweepstakes casino?

First things first, it’s probably a good idea to define what a sweeps casino actually is, for clarity’s sake.

Sweepstakes casinos occupy their own unique niche in the iGaming sphere, separate to real money casinos - a distinction which often means they can legally operate in states where online gambling is restricted or even forbidden entirely. This is because, as mentioned above, sweepstakes casinos operate using virtual currencies rather than fiat or cryptocurrency, so players can have all of the fun without risking their bank balances.

These virtual currencies are used to play games and enter competitions, which then award you with more virtual currency as a prize.

While Gold Coins are not redeemable for real money prizes, Sweepstakes Coins can be redeemed for real cash, following sweepstakes laws - but in order to do so you have to follow some strict rules. This is because the main aim of the sweepstakes casino is to have fun without the involvement of real money, as well as to interact with other players.

In a nutshell, because sweepstakes casinos provide ‘no purchase necessary’ play, they have developed a robust foothold in the US gaming landscape, providing traditional iGaming entertainment without the traditional pitfalls of using real money.

The Legal Terrain of Sweepstakes Casinos

While the USA has notably stringent laws prohibiting online gambling, sweepstakes casinos operate legally across the majority of states due to the fact that they are not bound to traditional gambling regulations.

Instead, they must make sure they adhere to the Federal Trade Commission guidelines by providing “no purchase necessary” gameplay and free entry to contests and giveaways. In other words, players should be able to enjoy all of the games and promotions provided by sweepstakes casinos without having to buy anything and without having to use any of their hard-earned paypacket.

In addition, sweepstakes casinos also need to provide what is known as ‘Alternate Method of Entry’ or AMOE. This entitles their players to take part in games without spending any real money.

While this may sound simple enough, the reality is that sweepstakes casinos have to successfully navigate a legal labyrinth in order to provide a fun-filled, free-to-play platform for their users. What’s more, some states, such as Florida and New York, have implemented restrictions on how much prize money players can amass, while Michigan and Washington have stood firm and continue to prevent sweepstakes casinos from operating legally in their states, despite the “no purchase necessary” model.

Despite these tough legal hurdles, there is no denying the inexorable rise of sweeps casinos across the US, with more new platforms joining their ranks on a regular basis.

A Firm Market Foothold

Take a quick look at the statistics surrounding sweepstakes casinos in the US and you will soon see how they are claiming a significant portion of the iGaming sector. In fact, the USA is currently the dominant market for sweeps casinos in the world according to the most recent reports, occupying a gargantuan 91.4% of the market share, with the UK, France, and the Asia-Pacific region in hot pursuit.

The sheer size of the US market surely signifies the way in which sweepstakes casinos have provided a viable outlet for iGamers, occupying terrain that traditional online casinos are forbidden to tread.

In short, because sweepstakes casinos allow their users to play casino games for free and enjoy an array of thrilling rewards-based promotions without any purchase necessary, they have amassed a substantial fan base across the nation, and their popularity is bound to continue growing over the coming months and years.

As a result, it’s surely no surprise that estimates indicate that the sweepstakes casino market will grow by up to 11.5% annually between now and 2032, becoming worth a whopping $157.8 million.

But what other factors lie behind the immense popularity of sweepstakes casinos in the US, and their determined market growth? Why are they changing the iGaming landscape and why are so many players signing up in droves?

The Popularity Factor

Besides the obvious lure of the sweeps casinos - namely, that you don’t need to spend any money to sign up or to play - there are other reasons for their surging popularity. These include:

🌐 Accessibility

In a world where so many of us are constantly using devices from morning to night - whether it’s a smartphone, a tablet, or a laptop - one of the major benefits of sweepstakes casinos is their ease of accessibility. Because so many of them are mobile-optimized, they provide easy, intuitive, and highly enjoyable gameplay that can suit any screen size.

🤝 Community Spirit

Like social casinos, one of the big benefits of sweepstakes casinos is the camaraderie they provide between players. Thanks to their chat features, players can interact with each other and swap stories and recommendations, all while enjoying top-quality online casino fun.

🎁 Ongoing Giveaways and Challenges

Last but by no means least, sweepstakes casinos operating in the US provide a plentiful array of daily and weekly promos, giveaways and challenges - from daily slot races to slot battles and more. This means there is always something new to try and look forward to.

A Future of Innovation Awaits

While the significant appeal of sweepstakes casinos seems easy to understand, there is surely more in store in the near future.

As technology continues to evolve and the market competition begins to grow, sweepstakes casinos are sure to embrace a variety of innovations to enhance their offerings and make free-to-play iGaming even more enjoyable for their users.