The 2026 Sports Illustrated Swimsuit issue just came out, but there’s already speculation about the 2027 issue. Who will land the cover? A model that’s been featured before or a new talent? This and more are creating unique trading opportunities.
Even before an official announcement, trader activity on prediction markets has designated Haley Kalil, Ella Halikas, and Hunter McGrady as frontrunners. The list aligns with SI Swimsuit’s recent diverse model cover approach under editor-in-chief, MJ Day. So, will it be one of these top models or a rookie who makes the cover, and what does recent history tell us?
How the Race for SI Swimsuit 2027 Is Looking So Far
The 2026 SI Swimsuit issue featured four cover models in what was a surprise twist for one of the longest-running magazines. Tiffany Haddish, Hilary Duff, Nicole Williams English, and Alix Earle all graced the cover with exotic photos shot across the US, Mexico, and Botswana. The reception has been positive with fans and traders on
culture prediction markets
now eyeing the next issue.
While the former is interested in breakout stars, traders focus on models who are underpriced but whose shares represent value. As it stands, Haley Kalil, a 2018 SI Swim Search contestant, is the overwhelming favorite. Traders on Kalshi give her an implied chance of 65-70% to be on the 2027 cover. She’s in the running with other SI Swimsuit models, Ella Halikas and Hunter McGrady, who close out the top three.
Key Reasons Why the Frontrunners Are Pulling Ahead
The three models mentioned are already setting the pace for who will become the cover model of next year’s issue. But what’s fueling their favorable rating?
Recognizable Personalities
All three models in the lead for the 2027 cover are recognizable personalities. From their online followers to notable modeling events they do, and their role as fashion influencers, they have strong personal brands that appeal to SI Swimsuit’s audience.
Continued Affiliation with SI Swimsuit
Haley’s engagement with SI Swimsuit started in 2018, Ella’s in 2021, while Hunter was featured on the cover of 2024’s Legends issue. These relationships often influence who will be the cover model.
SI Swimsuit’s Inclusivity Approach
In 2026, we saw four cover models from diverse backgrounds. Editor-in-Chief MJ Day pointed out that it’s an approach that SI Swimsuit wants to embrace going forward. Should this happen in 2027, all three models might make it on the magazine’s cover.
What Could Hinder the Favorites from Making It on the Cover?
Each model’s implied chance of making the cover changes with new information. Here are reasons why traders on
prediction market apps
are not ruling this lineup as a forgone conclusion.
Evolving Editorial Themes
Sports Illustrated Swimsuit consistently updates its themes to keep things fresh and aligned with current trends and issues in the world. As a result, a new theme may require a cover model that offers something different.
Breakout Individual Years
Even though traders have Haley Kalil in the lead, her chances and those of other models can change. This is likely to happen if an athlete, creator, or entertainer has a breakout year and lands the cover.
Possibility of First-Time Cover Models
The publication also often pulls off a surprise by having first-time models on the cover. The emergence of a top model between now and the official announcement could therefore alter things.
How to Trade This Question at Kalshi
The event contract for the 2027 SI Swimsuit cover model is live, with Haley Kalil in the lead. Here’s a look at the market snapshot.
| Sports Illustrated Swimsuit Issue 2027: Cover model | YES | NO | Chance |
| Haley Kalil | ¢54 | ¢94 | 70% |
| Ella Haikas | ¢59 | ¢89 | 8% |
| Hunter McGrady | ¢29 | ¢94 | 2% |
What Market Analysts Are Saying About the SI Swimsuit 2027 Cover Model
Experts weighing in on who will make the SI Swimsuit 2027 currently have no firm favorite. However, in line with the market sentiment on prediction markets, Haley Kalil is high up on most people’s lists to make the cover. Market analysts also recommend keeping an eye on breakout personalities and new swimsuit models on the rise.
Who Will Be the 2027 SI Swimsuit Cover Model?
Despite having a tremendous early lead, Haley Kalil is not certain to be the next cover model of the Sports Illustrated Swimsuit issue. Fellow SI models like Hunter McGrady and Ella Hakins are also after the honor. Moreover, a new model could emerge from the blue and make the cover. As it all unfolds, you can trade your predictions on Kalshi. Click on our on-page banners to make your picks.
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