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Read Article bet365 Alberta launch confirmed ahead of regulated market opening
Updated: | First published:
Written by Damien Souness, Chief Experience Officer
Reviewed by Nick Slade
bet365 has officially joined Alberta's regulated online gambling market ahead of the province's July 13 launch.
bet365 is officially set to launch in Alberta on July 13 after registering both its sportsbook and online casino platforms ahead of the province's regulated online gambling rollout.
The addition of bet365 Alberta to the provincial registration list marks one of the biggest operator confirmations yet, with the global gambling brand expected to become a major player in Canada's newest regulated market from day one.
Alberta is only the second Canadian province to privatize online gambling after Ontario, and the market is already attracting some of the largest sportsbook and online casino operators in North America.
bet365 Alberta moves from grey market operator to regulated platform
Before regulation, bet365 casino Alberta had already been accessible to many users through offshore grey market operations.
That changes under Alberta's new framework.
The province has modeled much of its regulatory system on Ontario's approach, requiring operators to formally register or risk exclusion from the market.
bet365 followed the same path in Ontario when regulated online gambling launched in 2022, quickly becoming one of the province's strongest betting apps after transitioning into the legal market.
Now Alberta appears set to follow a very similar trajectory.
To give you the most accurate and helpful information, this article has been reviewed and edited by Nick Slade through our fact-checking process.
Damien Souness is Chief Experience Officer at Cipher Sports Technology Group, helping lead sports media brands such as Dimers. He specializes in creating trustworthy and data-driven content for sports fans, with experience working for globally recognized sports and media organizations.
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