William Hill relaunches as Caesars Sportsbook, offering $5000 Risk-Free Bet

Sportsbook William Hill has officially relaunched as Caesars Sportsbook in a move that is promising to shake up the American sports betting landscape.

The relaunch came on Tuesday after Caesars Entertainment acquired William Hill in April for a reported $4B.

Speaking on a conference call, Manager of Affiliates and Partnerships, Vincent Santorelli, said that the new brand, which leverages the well established Caesars name, will be an aggressive player in the sports betting market with a marketing campaign set to launch on Thursday during NBC’s Olympic coverage starring comedian JB Smoove.

In addition to a re-skinned layout on desktop and mobile, which started to roll out to customers on Sunday, Caesars Sportsbook have also refined their welcome offer for new users, promising an unprecedented risk-free bet of up to $5000.

The offer is good for the user’s first bet with the value being returned if the first bet loses. 

Click below to claim your $5000 Risk-Free Bet with Caesars Sportsbook (new users only).

Also in a win for bettors, customers will have access to the Caesars Rewards program, earning points for each bet made which they can redeem for a number of benefits. 

It’s the first of many changes for the sportsbook who have pledged to become a more flexible option for players, including changing their policies on bet limits and adding additional markets like Same Game Parlays which is slated for a debut in the Fall.

Current William Hill users will have all existing bets honored and will see the changes to their app starting from this week.